Dodge, back in Colombia
The Dodge ram, a symbol familiar with the roads and streets of Colombia, returns after a 16-year absence. The brand is looking at Colombia as part of its strategy to branch out into markets other than the United States, Mexico and Canada.
In order to accomplish this Dodge, which is part of the Chrysler Group, has redefined its strategy and will be introducing more international vehicles. One of them, the one that will reintroduce the brand to Colombia, is the Journey Crossover, a vehicle with the personality of an SUV, the comfort of a sedan, and the spaciousness of a minivan.