Sandero, new from Renault
French multinational Renault launched its new automobile, Sandero, with which it hopes to gain some ground in the markets of not just Colombia, but also Venezuela, Ecuador and even Mexico. The vehicle is manufactured at the Sofasa plant in Medellin and will be available October 1st.
With a 1,600 cc engine and 90 horse power, the Sandero has a more modern design than the Renault Logan, because it’s a 5-door. 35% of its parts are Colombian.
The Sandero has already been commercialized in Argentina and Brazil, and has been well received in Sofasa directors’ opinions, backed by the sale of over 21 thousand units so far.
It’s a big hand for Renault to play given the current situation of Colombia’s automotive market, and the region’s context; with it the company is looking to consolidate its presence, from Colombia, in the regional market.