A group of creative Colombian professionals earned a Titanium Lion at the Cannes Lions International Festival of Creativity for a campaign designed for the Ministry of Defense and meant to encourage guerrilla members to turn in their weapons and demobilize. The Rivers of Light campaign was a simple, touching idea.

Spheres containing messages from residents of areas affected by guerrilla presence and other concerned citizens urging insurgents to return to a life free of crime were lit and thrown into the rivers of the Colombian jungles for guerrilla members to find. The piece competed with 34 thousand other entries.

Click and paste this link to check it out:

http://www.canneslions.com/work/2012/integrated/entry.cfm?entryid=24579&award=22

Esta entrada fue publicada el Martes, julio 3rd, 2012 at 7:48 pm y se archiva en Colombia. Puede seguir las respuestas a esta entrada a través de la RSS 2.0. Usted puede dejar una respuesta, o seguirla desde su propio sitio.