Taxi service geared towards women
As of Tuesday, a brand new cab service will be operating in the city, one designed exclusively for women. Female customers may request a Fem Taxi at any time, day or night, and feel more secure while traveling along the city’s streets.
The idea came from the private sector but is being backed by the Women’s Secretariat of Medellín and transportation company, Cootransmede. One hundred vehicles will be available for the program’s initial phase, all operated by responsible and well trained drivers who can be identified by a sticker and a screen on which customers can view educational ads and advertisements aimed at the female population.
The employees selected for this campaign were carefully screened and have pristine records.