The fact that Colombia is back into a round of 16 at the World Cup after 24 years doesn’t just boost Colombians’ pride, the economy will also reap the benefits. Tomorrow’s game against Uruguay will rake in some 30,000 million pesos for restaurants, bars, liquor stores, and other locations in the Aburrá Valley where fans will gather to watch the game together and, as has been the case in the past three games, celebrate.
Fenalco’s director in Antioquia, Sergio Ignacio Soto, said Colombia’s participation in the World Cup 2014 is now the fourth highest grossing occasion after Christmas, Mother’s Day and Father’s Day. “We know that there are no longer any tables available at many restaurants in popular areas like Lleras Park, la 70, and other places where people traditionally gather for celebrations (…)”he explained. In the quarter between April and June, television sales increased 50 percent; Colombian soccer-related merchandise has also been flying off shelves, giving another healthy boost to retail sales, both formal and informal.